Guides
Make a logo that works everywhere
Short, practical guides for small businesses.
3 min read
Need a vector version of your logo? What printers want, and how to get it in a minute
Need a vector version of your logo? What a vector file is, when printers ask for one, and how to turn your PNG or JPG into SVG, PDF and EPS in a minute.
6 min read
Logo file formats explained: SVG vs PNG vs PDF vs EPS
SVG, PNG, JPG, PDF, EPS, AI, ICO and WebP explained in plain words, plus exactly which logo file to send your web developer, printer, sign maker or embroiderer.
6 min read
How to choose logo colors (with palettes that work)
A practical way to pick logo colors: category conventions, one primary plus one accent, WCAG contrast, print vs screen, and eight palettes with HEX codes.
5 min read
AI logos and trademarks: what you can protect (and how)
Can you trademark or copyright an AI-generated logo? US Copyright Office guidance, Thaler v. Perlmutter, clearance searches and filing basics. Not legal advice.
4 min read
The 7 types of logos (and which one fits your business)
Wordmark, lettermark, pictorial, abstract, mascot, emblem or combination mark? What each logo type is, when it works, when it fails, and how to make each one.
5 min read
How to describe your business for better logo designs
What to type into an AI logo generator: your name, what you do, a style and one clear idea. Vague vs specific examples for 8 businesses, and when to edit.
Make a logo that works everywhere
Type your business name and see four original designs in about 20 seconds.
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