Looka vs Graphivo: an honest comparison
Looka is one of the best-known AI logo makers. Here's how it compares with Graphivo on originality, files and how you pay.
Made with Graphivo
Logos for every kind of business
Designs Graphivo made for sample businesses. Yours will be drawn for your name.
The short version
Looka is a mature product with a long track record, a guided flow and a brand-kit subscription that bundles many templates and a website option. If you want an all-in-one brand subscription with a large base of public reviews behind it, it's a reasonable choice.
Graphivo is newer and narrower. It creates original artwork for your brief rather than combining library icons, includes vector files and a transparent PNG in every package, and sells the brand kit as part of a one-time package, with a monthly plan only if you want one.
Looka vs Graphivo (October 2026)
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| Feature | Looka | Graphivo |
|---|---|---|
| How logos are made | Combines symbols, fonts and layouts; you own the logo as a whole, not the individual icons or fonts | Original AI designs created for your brief, ready as vector files |
| Entry price | $20: one 1000 px PNG on a colored background (price tests seen at $35–39) | From $9.99 (40 designs, downloads included) |
| Vector files (SVG, EPS, PDF) | $65 Premium (price tests seen at $72–79) | In every package, from $9.99 |
| Brand kit | $96/year subscription; $129/year with web | Brand kit and social kit with Pro ($29.99 one-time); guidelines, cards and mockups with Studio ($49.99 one-time) |
| Edits after purchase | Edits and re-downloads with Premium | Edits any time; downloads of every logo in your account for 30 days with any package, or while subscribed |
| Try before you pay | Unlimited designs and previews; account needed to download | 4 designs without sign-up, +8 after sign-in |
Looka details from Looka's pricing data, help center and dated third-party reviews, checked in October 2026. Looka was testing several price points at the time, so you may see different prices. Product names are trademarks of their owners. Graphivo is not affiliated with or endorsed by them.
Where Looka is stronger
Track record
Years in the market and a large number of public reviews. We're new and won't pretend otherwise.
Brand subscription ecosystem
Hundreds of templates, a website option and ongoing additions, if you want your brand assets as a service.
A guided flow
Looka walks you through preferences before showing designs, which some people find easier than a blank prompt.
Lots of variations fast
Unlimited previews let you scroll through many layouts before paying.
Where Graphivo differs
Original artwork, not library icons
Each symbol is created for your brief, so your logo isn't built on an icon other businesses can pick too.
Vector files in every package
Even the entry package includes SVG, PDF and EPS, plus a transparent PNG for a website or a colored flyer.
One-time brand kit
The brand kit and social kit come with Pro, and guidelines, cards, letterhead and mockups with Studio, as one-time packages rather than a yearly renewal.
Vectorize logos you already have
Turn an existing PNG or JPG logo into SVG, PDF and EPS.
Choosing between them
- If you want an ongoing brand subscription with a website, compare Looka's yearly kit with a website builder you'd use anyway.
- If you only need the logo and vector files, compare Looka Premium with Graphivo's Starter package on what's included, not just the price.
- If you print on colored backgrounds, check that the entry package you pick includes a transparent PNG.
- Generate a free batch in both with the same brief, and pick the logo you like more. That matters more than any table.
Try the same brief in Graphivo
Use the brief you gave Looka and compare four original designs side by side.
Try it with your business nameFree to try. No sign-up needed.
Questions
Frequently asked questions
Is Looka free?
Designing and previewing in Looka are free, and you need an account to download. Downloads are paid: the Basic file started at $20 when we checked in October 2026, with tests at higher prices.
Does Looka include SVG files?
In Looka's Premium package (listed at $65 when we checked, with tests at $72–79), together with EPS and PDF. The Basic package was a single 1000 px PNG. Graphivo includes SVG, PDF and EPS in every package.
Is Looka a subscription?
Looka's logo packages are one-time purchases; its Brand Kit is a yearly subscription. Graphivo's packages, including the brand kit in Pro and Studio, are one-time payments; a monthly plan is optional.
Can I switch from Looka to Graphivo?
You can generate a new logo here at any time. If you already own a Looka logo and only need it as a vector, you can vectorize the PNG with our tool, provided Looka's terms for your package allow that use.
Is Graphivo affiliated with Looka?
No. We name Looka only to compare the products, using information from Looka's public pages and dated third-party reviews.