AI emblem logo generator for badges, crests and seals
Generate badges, crests and seals with your name built into the design. Pick the one that still reads on a cap, a coaster and a small profile picture.
Ring text and small sizes: a checklist
Emblems pack a lot into a small area, and that is their weak spot. Embroidered on a cap or shown as a 40 px avatar, ring text turns into texture.
- Top text runs clockwise along the outside of the arc. Bottom text runs the other way, along the inside, so it reads left to right.
- Keep the ring short: the name across the top, and a place, founding year or one-word descriptor across the bottom.
- Bold capitals with generous spacing hold up best; fine serifs fill in around a curve.
- Separate the top and bottom phrases with small dots or stars at three and nine o'clock.
- If the ring text is part of the artwork, read it letter by letter. Curved lettering is where misspellings hide.
- Count the parts: outer border, inner border, ring text, central picture, banner, year. Three or four is plenty.
- View each design at about 100 px wide and favor the one that still reads, before you fall for the most detailed one.
Plan a simplified companion mark
Almost every emblem needs a simpler version for spaces where the full badge can't breathe.
Avatars and favicons
Circle crops clip a shield's corners and shrink ring text to nothing. The central symbol or an initial on its own works far better.
Sleeves, caps and chest pockets
Small embroidery areas need a bold, simple shape with no small lettering.
Stamps, labels and cup sleeves
A secondary mark can be stamped on a box or printed on packaging without crowding it.
How to get one
Every package includes an icon-only layout. If your emblem is a single piece of artwork, generate a simpler companion symbol from the same brief and style so the two belong together.
Embroidery, patches and one-color versions
Embroidery can't stitch hairlines: lettering under about 1/4 inch (6 mm) gets hard to read, and each thread color adds work. Embroiderers turn your logo into a stitch file, so send them a vector file (SVG, EPS or PDF) rather than a PNG.
Emblems make natural patches, because the contained shape becomes the patch outline. Prepare a true one-color version too, for rubber stamps, laser engraving, single-ink prints and foil. Every package includes black and white versions of every logo.
Emblem and badge designs
Designs Graphivo made for sample businesses. Yours will be drawn for your name.
Design your badge
Get emblem and badge designs in about 20 seconds, then recolor them and check how they read at small sizes.
Generate my emblemsFree to try. No sign-up needed.
Questions
Frequently asked questions
What's the difference between a badge, a crest and a seal?
A badge is usually a circle or shield with the name inside or around it. A crest borrows from heraldry, with a shield and sometimes a motto banner. A seal is circular, with text running around a ring and a central device, and reads as official or certified.
Should I choose an emblem or a combination mark?
An emblem locks text and image into one shape, which looks great on signs, labels and merch but needs room. A combination mark places a symbol beside the name and fits narrow website headers better. Whichever you choose, plan a second version for the spaces the first one can't handle.
How much text can an emblem hold?
Less than most people try to fit. A name across the top, a short line at the bottom such as a city or founding year, and perhaps a one-word banner is the practical maximum. Taglines, phone numbers and web addresses belong around the emblem, not inside it.
Can I change the ring text after generating?
Lettering inside the emblem is part of the artwork, so you can recolor and resize it, but changing the words means generating again. With Symbol + text your name stays editable, placed beside or below the symbol rather than around a ring.
Can I use a crest with heraldic symbols?
Generic elements such as shields, lions, laurels and banners are fine. Don't copy the coat of arms of a real family, school, city or government, since official seals and insignia are often protected by law. This is general information, not legal advice.
What files do patch, sticker and print shops need?
Nearly always vector files: SVG, EPS or PDF, which come with every package along with black and white versions. Without them, shops will usually charge to redraw your logo.