Online Store logo maker
Ecommerce logo ideas for your online store
Type your shop's name and get logo ideas that look sharp in a narrow store header, on a packing sticker and in a round social avatar. Adjust fonts and colors in the editor until it fits your brand and your packaging.
Made with Graphivo
Logos for every kind of business
Designs Graphivo made for sample businesses. Yours will be drawn for your name.
Ideas
Logo ideas for online stores
Symbols that read instantly in this industry. Mention one when you generate, or let Graphivo surprise you.
- A shopping bag with your initial cut into it
- Parcel tape crossing a simple box
- Your product itself as a flat silhouette
- A round stamp or seal for handmade goods
- A monogram that repeats as a tissue-paper or tape pattern
- A price tag with a punched hole
- A shape taken from your packaging's color block
Color
Color palettes that work
Kraft and ink
#2B2118 · #B08968 · #EDE0D4
Built around brown kraft mailers. The dark ink prints as a one-color stamp or sticker on kraft, and the tan ties your website to the box customers open.
Checkout teal
#073B4C · #118AB2 · #FFD166
Teal reads clearly as a button color in most store themes, and the yellow gives you a badge or sale accent without resorting to alarm red. The dark teal handles text.
Bold berry
#3D0C11 · #D90368 · #FBE3E8
A strong magenta for beauty, fashion and gift shops that live on Instagram. The deep burgundy keeps the logo readable on white packing slips.
Type
Fonts to try
All of them are in the editor and cleared for commercial use.
Online Store
Poppins
Geometric and friendly, legible in a small store header on a phone, and familiar from web interfaces, so it fits most store themes.
Online Store
DM Serif Display
A high-contrast serif for premium goods like candles, skincare or coffee. It looks good large on a box lid; pair it with a heavier symbol for small labels.
Online Store
Baloo 2
Round and playful for kids' products, snacks and gifts. Its thick strokes survive cheap sticker printing and thermal labels.
Styles that suit online stores
Minimal
Simple shapes, lots of space, one or two colors
Lettermark
A monogram from your initials
Vintage badge
Retro badge with character
Geometric
Precise circles, triangles and grids
Clichés to avoid
- A shopping cart or bag as the whole idea: it says 'store' but not what you sell.
- Ignoring the square crop: social avatars and marketplace shop icons crop to a square or circle.
- Colors that only work on white: kraft mailers, thermal labels and dark product photos need a one-color version.
- A cart icon or color scheme that resembles a marketplace's own branding: it confuses customers and can break platform brand rules.
- Long taglines inside the logo: the store header gives the logo a short, wide slot.
Designing a online store logo that works
Online, your logo sits in the store header, the favicon, order emails and marketplace shop icons. Offline, it goes on packing slips, shipping labels, mailer stickers, tissue paper, hang tags and thank-you cards. Many sellers print labels on direct thermal printers, which print only in black, so the logo has to work as a solid black shape at small sizes.
You'll need three versions: a horizontal lockup for the store header, a square icon for avatars and the favicon, and a one-color version for stamps, labels and stickers. Store themes usually limit logo height, so a wide, short lockup reads larger than a tall one. Keep details bold, because sticker printers and die cutters struggle with tiny gaps.
Questions
Frequently asked questions
What size should my logo be for a Shopify store header?
It depends on the theme; most let you set a maximum logo width or height in the theme settings. Upload a large transparent PNG and let the theme scale it down, rather than a tiny file that blurs on sharp screens. Check the mobile header too, since many themes shrink the logo further there.
Do I need a different logo for Etsy or other marketplaces?
Usually the same logo in different crops. Marketplaces show a square shop icon and a wide banner, so use your icon-only version or a lettermark for the square and the full name for the banner. Check the icon in search results on a phone, where it sits small next to product photos.
Which files do I need for printed packaging and stickers?
Printers usually want vector files, which scale cleanly and let them draw cutting lines for stickers. Every package includes SVG, PDF and EPS, plus black and white versions and a transparent PNG for your online store.
Should my store logo show what I sell?
If you sell one clear product category, a symbol that hints at it helps shoppers remember you in a crowded feed. If you might expand, keep the symbol more abstract and let product photos explain. A good compromise is a monogram or shape with one small product detail, like a drop for skincare or a leaf for tea.
Will my logo print on thermal shipping labels?
Yes, if you use a solid black version. Direct thermal printers print only in black, so fine lines, light colors and gradients vanish or come out speckled. Use the black version at a reasonable size and print a test label before setting it as the default in your shipping software.
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